NOTE: multiple identities X miself2, J.Haeberle 06/2024

Founder of multiple identities (mi), Jacqueline Haeberle, celebrates multiple anniversaries by making her signature creation available to the public: an Afro hair pick comb and a set of hair sticks featuring a proud female fist of dissent with an extended middle finger. The moment it drops during Wallen Festival on 22 & 23 of June is no coincidence.

A not-so-subtle token of intent. A symbol of resistance. A conversation starter. A sign of female solidarity in a male dominated world. These accessories are intended as an open invitation to engage in critical conversation, extended by German designer J. Haeberle, in honour of her 20 years of citizenship in Amsterdam and the 25th anniversary of her studio multiple identities [mi], which has been based in the Red Light District for almost 10 years now. A female powerhouse, in a city district defined by women.

Let's have a closer reading of this global gesture and change the narrative.
After having defied decades of controversy and misunderstanding, the middle finger, an ancient gesture symbolising phallic aggression, has emerged as a true symbol of care. An exclamation mark in human form. A gesture made in acknowledgement of the dense reality of Plato's cave. A gesture we can imagine David intended on the rock he flicked at Goliath. A gesture made into art by the Chinese artist Ai Wei Wei in offence of just about everything representing institutionalized power. And yes, a gesture often made by celebrities to ward off the ever-hungry monster that is the media. Sometimes making world-wide headlines, like when the British artist M.I.A. extended a middle finger during her halftime performance at the American Super Bowl in 2012 to ridicule the football league for claiming wholesomeness. Sometimes faked, like by the artist Alison Jackson who manufactures photographs featuring famous people to expose the cult of celebrity, like the portrait of Lady Di flipping the bird, a case in point as we can't tell what is real anymore. The contemporary middle finger is like a mirror with no merci. A critical cultural intervention. There to disrupt the uncaring. See?

Jacqueline Haeberle is a visionary designer, specialized in innovation, functional apparel and product with purpose. Initially, she made her signature comb with the fist of dissent, based on the original design from 1972, but feminised and with the middle finger out, as a reminder to seek and speak truth, to play and weigh in for transformation, to design solutions. She wears it daily in her witchy-wild hair. Her native tongue motto denk mal means she has a lot to say, not only about the industry but also the culture and the future, which we – all of us - create today. It is a call for commitment and care. Dare!

Critically, she defends a 'made on demand' approach to consumer goods as a non negotiable solution for the future, a definitive answer to planned obsolescence, gross overproduction and the depletion of resounrces. She sets the bar high, aiming to set a precedent by questioning the industry we are all part of, be it as designers, makers, consumers or abusers.

About Jacqueline Haeberle _ multiple identities

J. Haeberle, born in Ulm, Germany in 1973, founded multiple identities™ in London (UK) in 1999. She played pivotal roles at Puma in the early 2000s and Nike's White Label and Innovation Kitchen EMEA, leaving in 2007 with the iconic "kiss my airs (goodbye!)" slogan. Since 2009, Jacqueline has operated independently with multiple identities (mi) as a Creative Director and visionary force, blending fashion, design, art, culture, and technology. Her "less but better" approach critically curates mass consumables, advocating for sustainability and good design in every project. Clients include(d) The North Face (2017-2025), HMD/Nokia, Puma, Asics, Adidas, Lamborghini, Legowear, Cruyff, and Klabu. Alongside her professional endeavors, she raises two children.

NOTE: multiple identities 06/2023

In playful spirit: Marnix Postma x multiple identities set the tone for a Redlight Special as it is time to embrace the joy of play once again. For this occasion multiple identities invited local artist and photographer Marnix Postma to mi's own special playground, the mi_fanscarfsleeve [c].

Conveying a metaphysical message

Marnix, known for his mix of darkness and vibrant colors collaborated with mi to create two distinct artworks for a highly limited edition piece.
Event specific we created 2x6 physical custom pieces, sold physically on the 24th of June at mi6. Advocating a fashion future that goes against the mass [production], mi will be releasing a second edition upon public demand together with the factory in Germany.
mi will take bookings with a pre-payment and only knit what is needed.

Pixel to bitmap bitmap to stitch stitch to wearable, wearable 2 play. Play more, do you, do mi!

NOTE: multiple identities 05/2023

Where Art Meets Fashion.

Limited in quantity, this collaboration embodies the essence of Petra's unique brush and stroke. transformed into pixels, stitches, and the mi_fanscarfsleeve. This limited edition collaboration, comprising only 10 pieces, captures the essence of Petra's artistic expression: a fusion of art and fashion on this multiversal manything.

Petra Luneburg Unveiled: Blending Artistry with Functionality. Witness the metamorphosis of brushstrokes into meticulously crafted pixels, intricately knitted stitches turning mi_fanscarfsleeve. Limited to just 10 pieces, this collaboration embodies the fusion of Petra's distinct brushstroke-to-bitmap technique, seamlessly translated into tangible fabric. Immerse yourself in the convergence of art and craftsmanship, where the multiversal essence comes to life.

NOTE: multiple identities 03/2022, edition MGOH 010 x 020

Rotterdam to Amsterdam: we never understood the rivalry - except for football:].

To manifest a very special connection we have with Rotterdam, the Netherlands and dutch design sensibilities, we invited Margreeth Olsthoorn to temporarily takeover mi space in Amsterdam, 020, Redlight.

Dedicated to all those followers of fashion mi will release a 2nd edition YOUR NAME HERE, a special edition for MGOH, on demand only!

...more expression, more progression.

NOTE: Margreeth Olsthoorn - Willem de Kooning academy Rotterdam 1993 03/2022

Margreeth Olsthoorn graduated as fashion designer in 1993 yet decided to not making 2 collections a year. Instead, She chose to use her talent in a different way: as a Store curator incorporating fashion, art, ... in a shop.

MARGREETH OLSTHOORN as a brand was born and her shop became of great importance for the city of Rotterdam, the country of the Netherlands and worldwide amongst fashion people -including Amsterdam. MARGREETH OLSTHOORN stands for high-end fashion, avant-garde, conceptual design, vision, and experience.

NOTE: multiple identities 09/2021

mid 2021 we decided to approach Boris Delta. We felt we both have something very much in common: we like to play.

Naturally, the mi_fanscarf seemed to become the best playground to express exactly that and something else.

With “YOUR NAME HERE, a custom and on demand product series blueprint of mi we are set to release 3x100 numbered A PLAY THING fanscarf sleeves.

NOTE: BORIS TRELLEGEN/Delta 10/2021

I came up with the name APT somewhere in 2008. First it was short of A Plastic Toy. I did variations with Apt in the form of ACT; A Conrete Toy.

Some years ago I wanted to expand it. The coin dropped, and A Play Thing came to mind. (note to Its a Jazz Thing, its a New York thing, etc.)

What I like to channel into APT is the refusal to grow up, the longing for escape into Otaku culture, the inverse of growing up; not willing to take responsibility yet.

Giving the freedom to have multiple identities, mi_scarfsleeve is the best playground for any artist that likes to play. Boris Tellegen, a.k.a. DELTA does exactly that and created in collaboration with mi a three piece edition as the launch of YOUR NAME HERE, the first edition of a custom and on-demand product.